- Mal Keenan
Internet marketing using blogs has quickly gained a lot of
popularity as a wonderful way to promote your business.
There are many ways that blogging can help in the promotion
of your business. Since blogs are usually full of links and
contain a large amount of keywords it will give your site a much
better chance of being picked up by a search engine allowing
more exposure for your business.
Taking a course on search engine optimization with help you
determine the best keywords for your blog.
You can establish yourself to be very knowledgeable about the
items your business carries and be influential in the decision
making process of your customers. This will give you credibility
in your field and generate leads for your business.
You can use your blog as a method of introducing the people
behind your business to your customers giving your business a
more personalized feel which will give you an edge on larger
corporations. Also make sure that whomever you have creating the
entries in your blog has suitable writing skills because by
keeping the entries short and easy to read you will find it will
bring your customers visiting often to see what is going on with
Blogs can be used to run daily or weekly contests which is
another great way to keep you customers coming back to your
site. You can also highlight new business promotions with your blog.
Blogs can be used to test out new projects or to get
feedback on new products. If your blog contains a feedback
feature you can judge the feedback a new product might receive
before it goes live on your web site. Customers and potential
customers will love to be able to give you input on the products
or services of your business.
Photos are an excellent internet marketing tool to use on blogs.
Having a picture and a short blurb describing the product can be
a lot more effective then simply writing a descriptive paragraph
highlighting the item. You can set up a frequently asked
questions section to your blog and by leaving out a lot of the
terms that public relations people use in their writing for
large corporations you will be making your business a lot more
personable which is what a lot of people prefer these days. You
could add new questions you your site as you receive them if you
believe they would be of help to your customers.
I personally have been making regular contributions to my blog
over the last number of weeks. I am one of those slow learners
who FINALLY caught on that these things do actually help
increase traffic to my main sites and affiliate programs. I have
been seeing excellent results and I've only just started. You
can view my blog here:
The possibilities of internet marketing with a blog are endless
and with the current popularity of blogging you would be making
an excellent choice of creating one to aide you in the promotion
of your business.
For Everything You Need To Market Your Business Online Visit Mal
Keenan's Home Business Newsletter: http://www.home-business-tips-newsletter.com/
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